Mission, Vision, Core Values
MISSION · VISION · CORE VALUES
MISSION
Beauty we make / Happiness we give "Bringing Happiness to Our Patients Through Beauty"
VISION
Global No. 1 by 2030
CORE VALUES
01. Customer Focus
We put the patient’s perspective first at every stage, and every decision begins with understanding their real needs and finding the right solutions.
02. Excellence
We continuously advance our medical techniques and services with meticulous attention to detail and a relentless pursuit of excellence.
03. Sustainability
We pursue lasting value and trust, aiming for healthy beauty that lasts over time.
04. Improvement
We continuously seek better ways to improve our processes, medical techniques, and patient communication while raising our standards at every step.
NANA Plastic Surgery’s Journey
HISTORY OF THE NANA
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2018
"The Beginning of NANA: Setting a New Standard"
NANA Plastic Surgery began with a vision to go beyond conventional standards by combining advanced medical expertise with a patient-centered philosophy to bring positive change to our patients’ lives.
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2019
"Ranked No. 1 in Breast Surgery in Korea" (combined usage of three implant brands)
Driven by expertise, research, and patient feedback, NANA achieved Korea’s highest combined usage of Mentor, Motiva, and Sebbin implants, strengthening its position in breast surgery.
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2020
"Establishing NANA's Own Surgical Techniques"
NANA developed and refined its own surgical techniques, including Dual Plane Plus, Dual Lock, nasal tip muscle blocking, and upward fixation facial contouring, with a focus on safer surgery and more refined results.
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2021
"Even the Smallest Patient Concerns"
NANA developed a post-surgery support bra and breast care pack, established 24-hour call support, and opened an independent aftercare center to create a genuinely patient-centered care environment where even the smallest concerns are addressed.
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2022
"Aiming Beyond University Hospital Standards"
With a dedicated breast surgery center, lifelong care, and an enhanced primary doctor system, NANA strives to provide medical services that go beyond aesthetics to support long-term health and trust.
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2023
"Premium Ward Center with the Highest Standards of Care"
NANA created a premium inpatient environment with private recovery rooms, VVIP rooms, and 24-hour monitoring, with a focus on privacy, comfort, and safety.
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2024
"Recognized on the Global Stage"
NANA presented “Hwang’s Formula” at academic conferences in Korea and abroad, engaging with medical professionals worldwide and earning international recognition for its expertise and trust, with patients visiting from 129 countries
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2025
"A Leap Toward Becoming a Flagship Plastic Surgery Center"
NANA relocated to its new Cheongdam facility with enhanced surgical capabilities, improved services, greater privacy, and personalized care, advancing toward a more trusted and leading plastic surgery environment in Korea.
Our Promise to Customers
OUR PROMISE TO CUSTOMERS
Under the mission of “Realizing Customer Happiness Through Beauty,” NANA Plastic Surgery combines advanced medical expertise with a patient-centered philosophy to deliver meaningful change and satisfaction. Guided by our proprietary techniques, lifelong care system, and core values, we remain committed to providing safer, more attentive care. We continue to move toward our vision of becoming Global No. 1 by 2030.
